At Basics Underneath, we believe every body is beautiful.

Basics Underneath fine lingerie opened their doors in 1998 on Magazine Street, in New Orleans. Founders, Desiree Petitbon and Juliet Holton, successful Graphic Designers, after an inspirational trip to Paris, decided that Magazine street needed some “joie de vie”, in the form of lingerie. At the same time they recognized the need for quality comfortable and fine foundation items as well as sexual frilly and fun! Embracing all that is feminine Basics opened. The women of New Orleans and our visitors could now have a Lingerie shopping experience. And from lingerie we naturally expanded to active wear and swim. Basics fine lingerie now offers that same Magazine Street boutique experience online. The ultra-stylish, in the know fashion followers can now find their favorite intimates conveniently and privately, but with the same costumer service and satisfaction as shopping in our boutique. Basics provides interactive content designed to help you make the right decision for your body, style and size… all while having fun!

We continuously search the market to find the absolute best products to offer our customers.  No matter your size, age or body type, we have the bra for you. Feel prettier, more confident, and comfortable with your own body. Basics Underneath has the foundations you need to look and feel fabulous – plus sexy bra and panty sets, lace camisoles, luxurious sleepwear, maternity, hosiery and so much more! What we do best is offer literally hundreds of styles of basic everyday bras and our experienced staff is always there to fit you, no appointment ever necessary.